Below, an excerpt from Builder Online, story written by John McManus. Toll Brothers is so proud of our Chris Gaffney for all he does to support the kids of Covenant House – go Chris!
To read the full story, please follow the link at the bottom of this blog.
The key measure of success among home builders, of course, is an organization’s ability to produce more economic value with fewer resources. Still, what courses through the veins of so many of the home building companies–large and small–that we cover is a reason-for-being that goes beyond economic profitability.
Wise people, profit-motivated people, believe that one day, a key performance indicator of a company’s success as a business will not consist of how much money it can extract from its customers vs. the cost of goods or services it markets. Instead, we’ll measure the success of a business model based on how much an organization’s market strategies allow it to pour resources–time, talent, generosity, money, and produced items–back into society and the planet.
We’re seeing a sneak preview of such a day in the work of people like Chris Gaffney, group president at Toll Brothers, who awakens each day and goes to sleep each night knowing that his life’s work is not merely his highly successful career at Toll, but what that career allows him to give to others beyond Toll.